Six concepts.
Two brand surfaces.
One compounding system.
Three directions for CBD Dog Health, three for MycoDog and the cross-brand protocol. All copy baked into the image, all built on your real product photography. This is the shape of what AYMI's creative cell produces every month under the Growth System engagement.
What you're looking at, and what's not in it yet.
These are directional concept frames — first-pass creative built to a compliant brief, in your house register, on your real bottles. They show direction, not the final library.
Each frame is a single execution of one ad concept. The same concept ships in production as a 4-placement set (1:1 feed · 4:5 IG primary · 9:16 Story/Reel · 16:9 display) plus a headline bank of 3–5 variants and 2–3 CTA options. The §07 paid acquisition section in the proposal walks through what that monthly cadence looks like at scale.
What you can see here: the editorial register, the compliance posture (no disease names, no claim language anywhere), and the founder voice rendered into a visual system that doesn't require Angela to be the on-camera talent. What you can't see yet: motion versions, UGC creator briefs, the cross-brand bundle landing pages that catch the traffic. Those are the next layer.
The flagship surface. Authority, seasonality, daily ritual.
Three concepts targeting the Acute and Maintenance parent personas. Each compliant by construction — no claim language, no disease names, no testimonial-as-proof-of-cure framing.
The second growth vector. Discovery, education, the unified protocol.
Three concepts that build MycoDog as a peer brand to CBD Dog Health, plus the cross-brand bundle architecture that finally treats both brands as one daily ritual.
One concept → twelve production assets.
Once a concept clears compliance and proves out on the test calendar, it ships to production as a full 4-placement set with a headline bank, primary text bank, and matched landing page block.
Four placements. Three to five headline variants. Two to three CTA options. One matched landing-page block.
| Ratio | Surface | Treatment |
|---|---|---|
| 1:1 | Meta feed (FB & IG), Pinterest square | Centered headline, full-bleed scene, wordmark bottom-right. Workhorse for cold-acquisition tests. |
| 4:5 | Instagram primary feed | Vertical-priority composition. Headline anchored top-third or center. The highest-performing organic shape on IG since 2024. |
| 9:16 | Stories, Reels, TikTok, YouTube Shorts | Full-screen mobile. Headline reserved for top-safe zone, CTA in bottom-safe zone. Often paired with a UGC creator overlay. |
| 16:9 | YouTube pre-roll, programmatic display, LP hero | Wide cinematic crop. Same concept, retuned for desktop and CTV. Doubles as the matched landing-page hero. |
Sample copy bank for one concept — "Together they hold."
B · "Calm body. Clear head. Same daily ritual."
C · "Two bottles. One protocol." Headlines all compliance-cleared. No disease names. No claim language.
2 · "Some dogs need both. So we made it easier to give them both — same drop schedule, same dish, same morning routine."
3 · "From the brand 100,000 dog parents already trust. Now in two bottles that work together." Each variant tuned to a persona — maintenance parent, curious skeptic, and existing customer respectively.
2 · "FIND THE DAILY RITUAL" → /pages/protocol-quiz
Built on your real product photography.
Every concept in this pack uses a real CBD Dog Health or MycoDog product as the visual anchor — pulled directly from your Shopify CDN. The HEAL, EASE, CALM, MycoDog Vitality, and MycoDog Clarity bottles you see in these frames are the actual product photography on cbddoghealth.com and mycodog.com, composited into a new scene around them. Production frames work the same way: scene generated in the AYMI editorial register, real bottle photography composited in, copy baked at the layout stage. The label, the artwork, the brand mark — every detail your customer recognizes — stays exactly as it is.
This is the production rule that protects the brand: AI generates the scene; the product itself is always real. The same rule extends to founder portraiture and customer documentary work — Angela's likeness in any production asset will use approved photography, not generated faces.
Every frame, every line, passes the checklist.
No disease names. No "for cancer" or "for arthritis" or "for seizures." No customer testimonials framed as proof of cure. Nothing that would put the brand within sight of a follow-up letter.
Each concept ships with its compliance markup attached: which words the FDA flagged in April 2025, the substituted vocabulary that holds the meaning without the claim, and a sign-off field for House of Alchemy's legal review. Jamie keeps the platform ownership; AYMI keeps the creative system both compliant and performing.
The wedge here isn't "we can scrub claims out of creative" — every agency can do that. The wedge is producing 20+ high-performing assets a month inside the compliant window. That's what this pack shows the direction of.
Confidential — for Joe Straughan, Angela Ardolino, and the House of Alchemy team only.